CFOcoaching.com
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CFOs
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Controllers
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Directors of Finance
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Financial Executives
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CPAs
〰️
CFAs
〰️ CFOs 〰️ Controllers 〰️ Directors of Finance 〰️ Financial Executives 〰️ CPAs 〰️ CFAs
Be the CFO that every CEO
wants on their team.
Designed for ambitious Finance Leaders who want to make an impact as trusted Business Leaders.
Practical coaching, advisory and learning that will prepare you for the next opportunity.
Ready for the next seat? It’s time you are seen as a Leader.
You’ve plateaued.The numbers look good yet you are not seen. Expand your presence.
You are not perceived as a peer at the executive table - still seen as ‘the numbers person.’
You watch others get the nod - they’re not more capable, but they show up differently.
Your insights don’t land - CEO and peers do not hear your leadership voice.
You wonder whether “finance excellence” will carry you into the next opportunity.
You’re stuck between delivering results today and being recognized as a strategist for tomorrow.
We focus on what’s holding you back as a leader - not your technical skills.
Growth Without Chaos
The right coaching doesn’t add more to your plate. It clears the noise, allowing you to lead with confidence and presence.
Drowning in Advice, Starving for Clarity
It is time for action. You need space to focus, influence to be heard, and a plan that sticks.
Stop Collecting Ideas. Start Building Impact.
Real progress isn’t about another strategy on the shelf. It’s about shifting how you present yourself and how others perceive you.
A Coaching Package designed for CFOs
Half Day Intensive
3 hours tackling leadership roadblocks with proven frameworks
Final hour of open discussion to uncover blind spots & set bold goals
Personalized roadmap you can put into action immediately
Six Month Support
Three 75-minute 1:1 sessions - accountability, momentum & learning
Access to Double U Advisors’ exclusive learning tools & community*
Flexible add-on coaching at $180 per half hour
*Based on availability as Double U develops new materials.
Why Work With Jamie?
“Over the last 10 years, CFOs I’ve worked with have stepped into boardrooms, C-suites, and bigger roles faster - because they stopped being seen as ‘just finance.’”
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Let's Talk
Share your challenges & get clarity in a quick focused call.
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Get Started
Walk away from your half-day session with the energy to start & a plan in hand.
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Ready for Growth
Show up with executive presence, lead with influence & step into the next opportunity.
Be seen as a leader.
Invest in the career you’ve earned.
Discovery Call: $50 (credited if you enroll)
Coaching Program: $3750
Jamie L. Smith
For nearly a decade, Jamie has coached and developed CFOs who’ve gone on to hold larger roles, board positions, and receive faster promotions than they initially imagined.
Jamie’s credibility is built on both sides of the table. She’s been a Big Four facilitator, a CFO, and a Finance Leader. She’s also an entrepreneur who has built a business and led the sales of CFO services and recruiting for seven years, giving her a rare vantage point on what CEOs, founders, and boards truly expect from their finance leaders.
CFOcoaching.com was born out of that experience and her passion to break the tired stereotypes of finance as “number crunchers.” For Jamie, it is a way to stay involved and give back to the professional network she loves. Jamie is currently launching the second chapter of her entrepreneurial journey, including the creation of Double U Advisors, which is her primary focus. With that in mind, only select applicants will be accepted by CFOcoaching.com.
Who it’s for:
CFOs or aspiring CFOs who have a growth mindset and want to be ready for the next opportunity. Jamie is prepared to help ambitious Finance Leaders level up within their current role or the next step in their career.
The ideal applicant is a CPA or Accounting and Finance professional who is focusing on Business Leadership.
Who it is not for:
Number crunchers that believe you can run a business by a spreadsheet or that you add value by solely focusing on risk and cost, and being a devil’s advocate. Professionals who are excellent at accounting and finance believe that what has brought them success will advance them and make them successful in their next chapter.
Fun. But Intense.
Coaching and learning with Jamie is fun but intense: you’ll share a meal, laugh, and connect - while tackling the hard truths that unlock your next chapter.
Frequently Asked Questions
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There are many great coaches available and if we believe one of our Business Affiliates would be a better match for you, we will refer you. Further, if you are waitlisted, we will provide alternative recommendations.
CFOcoaching differs as it is specifically designed for Finance Leaders. It is practical and a combination of coaching and learning and advisory. It is not technical but it is not soft either. We have frameworks that work and we’ve done this for years.
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If you arrive with an open mind and a willingness to learn and try new things, you will see a difference. If you take the actions, you’ll get results.
Investing yourself will make you different than many others in your position. However, it will be a significant investment, in terms of time, money, and heart.
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CFOcoaching.com has a coaching package designed for Finance Leaders which includes one half day session and three 1:1 meetings plus additional tools and insight.
The cost is $3750.
The package includes ~ 8 hours of 1:1.
Peer forums generally cost over $1k per month for access to approximately one hour a month of 1:1 and approximately half a day of facilitated peer learning per month.
Executive coaches can cost anywhere from $200-500+ per hour.
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Yes - Jamie will never use your name or image unless she receives direct consent and agreement from you.
Yes - if you request, Jamie will keep your engagement fully confidential. She can even pretend not to know you!
Consideration - Jamie would be happy to make introductions if you see value. In particular, Jamie can advocate for you and introduce you to her alumni firm which does CPA recruiting. Jamie earns a commission for candidates she puts forward.
